1,412,407 entries with English definitions from over 300 languages

Browse: Global alphabet • All languages • Topical index • Grammatical index

a A b B c C d D e E f F g G h H i I j J k K l L m M n N o O p P q Q r R s S t T u U v V w W x X y Y z Z

Appendices • Abbreviations • Thesaurus • Rhymes • Frequency lists • Phrasebooks Welcome to the English language Wiktionary, a collaborative project to produce a free-content multilingual dictionary. Designed as the lexical companion to Wikipedia, the encyclopaedia project, Wiktionary has grown beyond a standard dictionary and now includes a thesaurus, a rhyme guide, phrase books, language statistics and extensive appendices. We aim to include not only the definition of a word, but also enough information to really understand it. Thus etymologies, pronunciations, sample quotations, synonyms, antonyms and translations are included. Wiktionary is a wiki, which means that you can edit it, and all the content is dual-licensed under both the Creative Commons Attribution-ShareAlike 3.0 Unported License as well as the GNU Free Documentation License. Before you contribute, you may wish to read through some of our Help pages, and bear in mind that we do things quite differently from other wikis. In particular we have strict layout conventions and inclusion criteria. Learn how to start a page, how to edit entries, experiment in the sandbox and visit our Community Portal to see how you can participate in the development of Wiktionary. , Word of the day for September 26 guillemet n

1. Either of the punctuation marks “«” or “»”, used in several languages to indicate passages of speech as the equivalent of the English quotation marks.

About Word of the Day • Archive • Nominate a word • RSS feed

Behind the scenes

Community Portal

A page containing everything you wanted to know about Wiktionary.

Discussion rooms

A collection of pages for the discussion of Wiktionary and the words it contains.

Things to do • Tutorial • Guidelines Index

Latin: a A b B c C d D e E f F g G h H i I j J k K l L m M n N o O p P q Q r R s S t T u U v V w W x X y Y z Z Accented: à-ç è-ý À-Ü Āā-Řř Śś-Žž Greek: Α-Κ Λ-Σ Τ-Ω α-θ ι-ρ σ-ω Ἀἀ-Ῥῥ Cyrillic: А-Н О-Я а-б в-г д-з и-к л-м н-о п р-с т-ц ч-я(-ә) Armenian: Ա-դ ե-ճ մ-ֆ Hebrew: ‏‏א-ו‎ ז-ל‎ מ-צ‎ ק-ת‎ Arabic: ‏‏ا-ب‎ ت-س‎ ش-م‎ ن-ی‎ Khmer: ក – ឱ Japanese: ぁ-げ こ-ぱ ひ-ケ コ-ヶ Han Characters: 一 促 冱 卙 哪 圱 天 存 崃 弿 愷 捇 新 杁 Korean: ㄱ 가 나 다 라 마 바 사 아 자 차 카 타 파 하

Random word • New entries

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model—if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.