Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network MSN, formerly The Microsoft Network, is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click Pay per click is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system advertisements.
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History
A Microsoft adCenter promotional graphicMicrosoft was the last of the "Big Three" search engines A web search engine is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike (Microsoft Microsoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity, Google Google Inc. is an American public corporation specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Advert-free versions are available via paid subscription. Google has more recently developed an and Yahoo! Yahoo! Inc. is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video)) to develop its own system for delivering pay per click Pay per click is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its search engine.[1]
As search marketing grew, Microsoft began developing its own system, Microsoft adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN search showed Yahoo! and Microsoft adCenter advertising in its search results. As of June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft is displaying only ads from adCenter.
In November 2006 Microsoft Acquired DeepMetrix, a company situated in Gatineau, Canada, that created web-analytics software. Microsoft has built new product AdCenter Analytics based on the acquired technology. In October, 2007 the Beta version of Microsoft Project Gatineau was released to a limited number of participants.[2][3]
In May 2007, Microsoft agreed to purchase the digital marketing solutions parent company, aQuantive, for roughly $6 billion.[4]
Microsoft acquired ScreenTonic ScreenTonic SA is a Paris-based company founded in 2001. ScreenTonic is a mobile advertising company, and it has been a pioneer in the field.[citation needed] on May 3, 2007,[5] AdECN Microsoft adCenter , is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements on July 26, 2007,[6] and YaData Microsoft adCenter , is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements on February 27, 2008 and merged their technologies into adCenter.[7]
The Technology
Similar to Google AdWords AdWords is Google's flagship advertising product and main source of revenue . AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content, Microsoft adCenter uses both the maximum amount an advertiser is willing to pay per click Pay per click is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system (PPC) on their ad and the advertisement's click-through rate Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" . For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
Microsoft adCenter allows advertisers to target their ads by restricting their ads to a given set of demographics Demographics or demographic data are the characteristics of a population as used in government, marketing or opinion research, or the demographic profiles used in such research. Note the distinction from the term "demography" Commonly-used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, adCenter allows advertisers to run their ads on specific days of the week or certain times of day.
Microsoft adCenter provides both UI and Web service API front end to advertisers, both are built on Microsoft .Net 2.0 framework.
References
- ^ "The Seattle Times: Business & Technology: Microsoft's adCenter is Google, Yahoo! rival". seattletimes.nwsource.com. http://seattletimes.nwsource.com/html/businesstechnology/2002970721_microsoft04.html. Retrieved 2008-01-12.
- ^ "Microsoft Project Gatineau - Microsoft Digital Advertising Solutions". advertising.microsoft.com. http://advertising.microsoft.com/gatineau. Retrieved 2008-01-12.
- ^ "Microsoft's Web Analytics Product Project Gatineau Now In Private Beta". searchengineland.com. http://searchengineland.com/071030-103823.php. Retrieved 2008-01-12.
- ^ "Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring". www.techcrunch.com. http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/. Retrieved 2008-01-12.
- ^ Microsoft Acquires European Mobile Ad Firm - ClickZ
- ^ Microsoft acquires 'ad exchange' company AdECN | Tech news blog - CNET News.com
- ^ Microsoft Acquires YaData - InternetNews:The Blog - Kenneth Corbin
External links
- Microsoft adCenter - The Official adCenter Site.
- adCenter Community - Blogs & Forums - adCenter Community Site - Blogs & Forums
- Official adCenter Advertiser Blog - The official Microsoft adCenter Advertiser Blog.
- Official adCenter Analytics Blog - The official Microsoft adCenter Analytics Blog.
- Official adCenter API Developer Blog - The official Microsoft adCenter API Developer Blog.
- Official adCenter Support Forums - The official Microsoft adCenter Support Forums.
- adCenter Add-in for Excel Version 1.0 - adCenter Keyword Research Tool.
Categories: Pay per click search engines Categories: Internet advertising and promotion | Internet search engines | Microsoft Categories: Categories named after information technology companies of the United States
dobreprogramy
Panama czy Microsoft adCenter . Wiadomo jedynie, e Yahoo! nie na r k jest dalsze zwlekanie z podpisaniem umowy. Od czasu wej cia na rynek platformy ...
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system as well as other tools All in all I get the feeling that this is more targeted towards newbies and small businesses than larger more complex web sites here s how it looks like In the coming days I ll update a bit deeper on the actual reprots and data cheers
Mirena Chausheva-MSFT
Mon, 29 Jun 2009 21:01:00 GM
The . Microsoft adCenter. API Version 5.1 as well as Version 6 Production environments have been now experiencing time out issues. We have been operative diligently to finalise a emanate as well as random outage. ...
