Organic search results are listings on search engine A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click Pay Per Click is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system advertising.
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Background
The Google Google Inc. is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the ", Yahoo! Yahoo! Inc. is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and Bing Bing , is the current web search engine (advertised as a "decision engine") from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009 search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look like the search results, except for minor visual distinctions such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.[1]
Because so few ordinary users (38% according to Pew Research Center The Pew Research Center is an American think tank organization based in Washington, D.C. that provides information on issues, attitudes and trends shaping the United States and the world. The Center and its projects receive funding from The Pew Charitable Trusts. The Pew Research Center is a strictly non-advocacy organization, while the Pew) realised that many of the highest placed "results" on search engine results pages were actually ads, it became important within the search engine optimization Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact "results", the qualifier "organic" was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word "organic" has many metaphorical A metaphor is an analogy between two objects or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels" uses) the term is now in widespread use within the search engine optimisation and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently site, for instance).
Google claims that their users click (organic) search results more often than ads, which has led them to rebut the research cited above.
The same report (and others going back to 1997[citation needed]) by Pew shows that users avoid clicking "results" that they know to be ads.
See also
- Internet marketing Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet
- PageRank PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection
- Organic search engine An organic search engine is a manually operated search service which uses a combination of computer algorithims and human researchers to look up a search query. A search query submitted to an organic search engine is analysed by a human operator who researches the query then formats the response to the user
References
- ^ May/June 2004 Tracking Survey Pew Internet and American Life Project
External links
Categories: Search engine optimization Categories: Internet search engines | Internet marketing by method | Internet terminology Categories: Internet | World Wide Web | Computing terminology | Internet advertising and promotion Advertising and promotion are related to applications that use the Internet, not to the Internet communications network
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