Pay per click (PPC) is an Internet advertising Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet model used on websites A website is a collection of related web pages, images, videos or other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and phrases relevant to their target market A 'target market or target Audience is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories and other Internet The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite to serve billions of users worldwide. It is a network of networks that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and publishers for a single click on its advertisement that brings one visitor to its website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model—if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being adverts. In contrast, non-organic search results may include pay per click advertising. The phrase was coined by writer John Kilroy in an article written in 2006 on search engine results pages, or anywhere a web developer chooses on a content site.
Although many PPC providers exist, Google AdWords AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$21 billion in 2008. AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text, Yahoo! Search Marketing Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!, and Microsoft adCenter Microsoft adCenter , is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.[citation needed]
The PPC advertising model is open to abuse through click fraud Click fraud is a type of Internet crime[citation needed] that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is, although Google Google Inc. is an American public corporation specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Advert-free versions are available via paid subscription. Google has more recently developed an and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.[1]
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