A 'target market or target Audience is the market segment A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments , it is homogeneous within the segment (exhibits common needs); it responds similarly to a market which a particular product is marketed Marketing is the process associated with promotion for sale goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers to. It is often defined by age, gender and/or socio-economic grouping Social classes are the hierarchical arrangements of people in society as economic or cultural groups. Class is an essential object of analysis for sociologists, political economists and social historians. In some academic fields class is synonymous with 'social stratification'. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made.
